Our Black Friday sale is here and it's running for a whole month! It is a little different this year. My hope is that this post will help everyone understand the discounts and pricing. For those that just want the bottom line:
- 20% off of Borg Motorsports manufactured products
- 30% off of Borg Motorsports merch
- 10% off everything else we sell
- Sale runs from Monday Nov. 23, 2020 until Sunday Dec. 20, 2020
- No discount code is necessary, the site already reflects the sale price (normal pricing shown as "Compare to" in product description)
Now for the reason it's a little different this year. Our prices have remained the same since opening in 2015. In that time, I have been able to find ways of keeping the costs consistent (more efficient machining programs, machine upgrades, bulk material discounts as sales have increased, etc.). Unfortunately, these options have been exhausted. Between the lack of cost control options, increased material costs, and increased shipping costs, our prices need to increase and they are increasing prior to the Black Friday sale. I know this sounds bad, but read on.
To counteract the price increase and give everyone time to buy what they want at the old prices before they become permanent, the Black Friday discount in 2020 will be increased to offer better prices than we did in 2019. In 2019, we had a 12% discount. This year we are running 20% off on our products. Doing so means that the price you pay during the Black Friday sale is lower than what you would have paid last year, even at the higher MSRP. Hopefully this alleviates some of the pain of the price increase and gives everyone plenty of warning before the price increases are permanent. The new MSRP of each product is listed on the product description as the "compare to" price. On Dec. 21, 2020, the prices will change to these compare to prices permanently.
As always, if you have any questions, please feel free to reach out through the contact us form. Thanks for all of your support over the years. I am really looking forward to all the growth we have planned for 2021.